Strategy ·
6 min I built a Shopify ROAS dashboard. A third of the merchants who need one aren't on Shopify.
The dashboard reports return on ad spend on net revenue, reconciled to the penny. Then I screened about 150 UK merchants running Google Ads, and the platform split changed what I sell and who I sell it to.
Technical ·
6 min Five n8n and Notion mistakes I made so you don't have to
Notion is a good database for an n8n workflow right up until it isn't. The filter the node can't build, the property write that fails silently, and three more things I wish I had known before the first scanner shipped.
Decision ·
5 min Why I decided not to build a LinkedIn automation tool
I spent weeks scoping a LinkedIn outreach tool with account safety as the whole pitch. Then I killed it. The reasons are the most useful thing I got out of it, and they changed what I am building instead.